You’ve probably heard the term “organic growth” bandied about in business circles before. It’s become a buzzword for companies seeking to grow their user base. Organic growth, in this instance, refers to strategies that don’t cost money and aren’t directly linked to paid ads or marketing. Instead, these methods grow your audience organically through word of mouth, friend networks, and other natural interactions with people you know and trust. These techniques are not only free but also highly effective at driving traffic to your website or blog. Here are eight ways to increase your website traffic with organic growth:
Host an AMA (Ask Me Anything)
Ask Me Anything (AMA) interviews have been growing in popularity in recent years. Now, celebrities like Arnold Schwarzenegger and Bill Gates have taken part in these informative interviews. And you don’t have to be a celebrity to host an AMA. You can invite a guest speaker in your field, an author you really admire, or a business owner you’d like to learn from. You can even invite someone who’s not necessarily in your field to get some different perspectives. If you generate enough attention for your AMA with guest speaker, you may even end up driving a ton of traffic to your site. You can ask your guest speaker to share the link to the AMA on their social media channels, too.
Publishing quality content
If your business is nothing more than a website, it may make sense to shutter the doors. What happens if you start running social media accounts, but no one is there to read the content? Readers won’t magically appear just because you’ve opened your channels to paying customers. And they won’t magically appear because you’ve registered a domain, either. Instead, you need to start producing content people want to read. You need to publish quality articles and posts on your website. If your website has a blog, consider writing a new article every week. If your website doesn’t have a blog, start one now. You can also post infographics, charts, or other visual content pieces on your site.
Leverage partnerships with other brands
Negotiating partnerships with other brands is a great way to drive traffic to your site. The key here is to look for partners that can help drive traffic to your site, but that won’t compete with your business. If you run a furniture business, for example, you probably don’t want to partner with an online store selling the same furniture items. But partnering with furniture retailers that are in different regions or countries may help you drive more traffic to your site. You can also partner with other websites or blogs that align with your marketing. For example, you can partner with other sites in your industry, sports and lifestyle sites, or even gaming sites if your business is gaming-related.
Advertise your own events
If you run a conference, host User Groups, or have another event coming up, you should definitely advertise it. You can do this by advertising your event on your website and social media channels. You can also drive traffic to your event page by reaching out to industry-related blogs and other publications. Offer to write a guest post about your event, and then link to your event page in the article. If you can get your own event listed on event-listing sites, you can drive even more traffic to your website. Eventbrite is one of the most popular event-listing sites. You can find a full list of event-listing sites here.
Grow your email list
If you’re blogging on your website, you should be encouraging subscribers to join your email list. You can also use pop-up forms that appear as your readers scroll down your page. Hosting a contest that requires readers to sign up for your email list is another great way to grow your subscriber numbers.
Incorporate a blog into your website
A blog is a great place to get your audience engaged, talk about topics related to your industry, and provide helpful tips and tricks to readers. Doing so not only helps you generate traffic but also increases your SEO ranking. In turn, this will help you bring even more visitors to your site. Blog posts are also easy to repost on social media and other channels. Blog posts are also easy to repost on social media and other channels.
Conclusion
If you want your business to grow, you need to start driving more traffic to your site. You can do this by using organic growth strategies like hosting an AMA, publishing quality content, leveraging partnerships with other brands, and more. The great thing about these strategies is that they don’t require a ton of time or energy to put them into action. You don’t need to spend thousands of dollars on ads or marketing campaigns to get the ball rolling. All you need to do is get started with the tips above and see the results come in.
